KRAEK™ together with Microcredit for Mothers support women economic equality worldwide. By donating 5% of our revenues Microcredit for Mothers can extend microcredits to the poorest mothers in Sri Lanka. The mothers can start their own business, earn their own income and care for their family.
Women’s economic empowerment boosts productivity, increases economic diversification and income equality in addition to other positive development outcomes (UN Women, 2019). When more women work, economies grow.
KRAEK watches are made exclusively by women. From production to quality control to shipping. Our goal is to boost economic independence among women worldwide.
Sri Lanka is an island with a turbulent history. Nearly 15 years ago, it was hit by a devastating tsunami. Moreover, the conflict with the Tamil Tigers only came to an end in 2009. The country seems be doing better since then. The economic growth was 6% in 2017 and at USD 6.200, income per capita is relatively high for the region.
However, these numbers hide large regional differences. Socially and economically, the northern and eastern parts of the country are not as developed as other areas. These underdeveloped regions historically house Tamils, who make up 18% of the total 21.6 million inhabitants. Besides all this, the political climate has become grimmer.
The government combines decisiveness with a policy of repression, which is also felt by our local partners. With the Microcredit for Mothers projects, you can make a real difference in Sri Lanka: 5% of our revenues are turned into microcredits, to strengthen the independence of the poorest women and support local organisations.
5% OF OUR REVENUE IS DONATED AS MICROCREDITS TO THE POOREST MOTHERS IN SRI LANKA.
Microcredit for Mothers have worked with Sri Lankan partners for almost 10 years. They know Microcredit for Mothers mission like no other. Over the years, many women were able to set up a business with their help.
By granting microcredits to the poorest mother's in Sri Lanka, local partners can help them to start growing their own rice, vegetables or fruit. It can also be invested in other businesses, like buy their a sewing machine or purchase cattle.
Local partners are the Dayasarana Development Foundation, Janawaboda Kendraya, North East Socio Economic Organization, Muthurajawela Mothers' Small Loan Society and Kebithigollawa Integrated Rural Development Organisation.
AND HELP 1 WOMAN TO BECOME ECONOMICALLY
Before Sagarika received a loan, she collected income from selling her cow's milk. In addition, Sagarika grows chili and gingerly on her land. From a loan she bought a water pump and vegetable seeds.
With this pump she can cultivate and water her land more effectively. She hopes that she can harvest up until 3 times this year, meaning she will earn extra income on her current income.
All KRAEK™ watches are solely created by women and they receive equal pay. From production to quality control; only women are responsible for the creation of KRAEK™ watches. All to support our goal to boost economic independence among women worldwide.
We want to be transparent about our work and we feel obliged to only work with responsible suppliers. This is why we only work with suppliers that have a ISO 9001 Certificate.
The ISO 9001 Certificate is the international standard for a quality management system (QMS). It demonstrates that a company has implemented an adequate system for quality management, resource management and management responsibility.
You can support women's economic independence in Sri Lanka by buying our watches. KRAEK™ was founded in Amsterdam in May 2019. All watches are designed in the Netherlands and are produced by women in Dongguan City (China) with Japanese watch parts.
All watches are equipped with a powerful Quartz movement. The watch case is covered with mineral glass and all watches are splash-proof (3 ATM).
The watch straps are made of genuine leather or metal. All watch straps and watch cases can be combined with each other.
According to the Global Gender Gap Report (2018) it will take 202 years before women worldwide have the same salaries and career opportunities as men. At KRAEK, we try to close this gap a bit sooner.